Its use has almost doubled in last year
|Advertising - the bellwether industry|
McDonald’s has terminated its 40-year brand partnership with Heinz after Heinz hired the former chief executive of rival Burger King to lead its business.
Blaming the “recent management changes” for the decision, McDonald’s will no longer sell Heinz sauces in all its stores worldwide.
Heinz is now headed up by ex-Burger King chief executive Bernardo Hees, who joined the business in June after it was bought in a takeover by venture capitalist group 3G Capital.
Hees is still vice-chairman of Burger King, which is also controlled by 3G Capital.
“We value the relationship we’ve maintained with Heinz for more than 40 years,” said McDonald’s in a statement.
“We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”
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