Skip Navigation

Marketing

Will and Kate Barbie dolls sell out on pre-order in US

Tags:
Will and Kate Barbie dolls sell out on pre-order in US

New Duke and Duchess of Cambridge Barbie dolls, created by Mattel, have sold out in pre-order in the US, without even making it to the shelves.

Called the 'William and Catherine Royal Wedding Giftset,' they were released on 14 February for pre-order online and already all stocks have sold out. The plastic figurines, which depict Will and Kate on their wedding day, will hit shops on 29 April, to coincide with the couple's one-year wedding anniversary, and cost $100.

Online shoppers were limited to reserving five sets of the dolls per order.

Designed by Robert Best, the figurines are wearing tiny replicas of the outfits the duke and duchess wore at their wedding: a miniature Colonel of the Irish Guards uniform complete with blue sash for William and a tiny version of the Sarah Burton for Alexander McQueen gown Kate wore.

The dress contains faux pearl buttons and lace, which have been stitched in, while the Catherine doll wears a sparkling faux diamond ring.

Tags:

Marketing Partners

IAPI