Its use has almost doubled in last year
|Advertising - the bellwether industry|
As part of its 75th year anniversary in Ireland celebrations, Calor Gas is joining forces with Irish Pride for this year’s barbecue season.
Beginning this week, which of course has seen unseasonably sunny weather, 12 people will have the chance to win a retro ‘Memphis Gas BBQ’.
The promotion with Irish Pride Bunsters is now in-store and on packs across the country as part of a 12-week promotion.
This is the first time Calor has teamed up with another Irish brand for a consumer promotion.
“Calor was the perfect match for us as the country prepares for barbecue season with both products being crucial to a successful BBQ,” said Claire Jackson, marketing manager, Irish Pride Bakeries.