Its use has almost doubled in last year
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Pictured: MC for the awards, 2FM DJ Rick O’Shea; Damien Mulley, founder of the awards; and Eoin O'Suilleabhain, Bord Gáis Energy digital and social media manager
The organisers of the Bord Gáis Energy Social Media Awards have issued a final call for entries, with the cut-off point being this Friday 30 March.
The awards, which take place in the Mansion House on May 17, highlight best practice and the importance of social media in business, and aim to recognise talent in online interaction, engagement and innovation.
Last year’s winners included Vodafone Ireland, Eircom, Dublin Zoo, Morning Ireland RTE Radio 1, WeddingDates.ie.
Three new categories are being introduced this year - Twitter for a Campaign, Mobile Marketing Campaign (Integrated), and Social Media for an Election.
“The idea of the awards is to give everyone at different levels and with different budgets an equal chance of having their work highlighted and evaluated,” said Damien Mulley, founder of the Social Media Awards.
“In the past year there were two very significant Irish elections in which social media played a huge role. A number of candidates and parties embraced social media and used it very effectively in their campaign communications. This year we introduced the new category Social Media for an Election to recognise the use of social media in this way.”
“Irish companies have successfully integrated social media into their business, marketing and customer relationship strategies and with over 2.2 million Facebook users and 300,000 Twitter users in Ireland, it is a channel that must be embraced,” said digital and social media manager at Bord Gáis Energy, Eoin O'Suilleabhain.
“We want to recognise the talent out there and celebrate the outstanding results driven work being done. Individuals and companies are trying new and innovative techniques through social media and it is evolving all the time which is reflected in the new categories and massive interest this year.”
There are 19 categories available for entry, with sub categories under Facebook and Twitter.