Interview with account manager Liadhán Collins
|Advertising - the bellwether industry|
Pictured: Lucinda Creighton and Nicola McGrane, managing director, Conference Partners
An Irish communications consortium is one of four groups to be appointed to European Commission framework contract to provide a range of communication and information services to the Directorate-General for Enterprise and Industry (DG Enterprise and Industry).
The consortium works under the title Ascent Communications and is made up of Ogilvy & Mather subsidiary Wilson Hartnell Public Relations (WHPR), Animo Communications and Conference Partners.
It is one of four consortia across Europe appointed to the contract, which has an estimated value of €40m over its four-year duration. Team Work from France, Mostra from Belgium, and Intrasoft from Luxembourg were also appointed.
DG Enterprise and Industry is responsible for promoting the sustainable competiveness of EU enterprises and industries and plays a key role in the implementation of Europe 2020, the EU’s strategy for smart, sustainable and inclusive growth across all Member States. It employs over 1,000 people in its departments and units, and manages a budget of over €1.5bn.
The appointment follows an EU-wide open procurement process.
“The successful appointment of the Ascent Communications consortium recognises that as in other sectors, Irish communications companies have the skills and capabilities necessary to allow them to compete across the single market,” said Minister for European Affairs, Lucinda Creighton TD. “I am confident that the creativity and quality of this consortium’s work will further strengthen the reputation of Irish business among EU institutions.”
The Ascent Communications members have previously carried out communications projects for a broad range of public and private clients including Eurofound - the European Foundation for the Improvement of Living and Working Conditions, adidas, Europol, the European Science Open Forum (ESOF), Pfizer and the European Union Geriatric Medicine Society (EUGMS).
“We are delighted to have been selected to provide communications services to DG Enterprise and Industry and look forward to supporting the Commission’s important work,” said Brian Bell, managing director of WHPR. “The appointment is a strong endorsement of our consultants and our expertise in this our 40th year in business.”
“Animo has worked for a number of large European bodies based in Brussels since the early 90s but this is our most significant contract win yet,” said Donal Brady, business development director of Animo Communications. “This is a strong Irish-made team, and together we overcame some intense international competition to win our place.”