Its use has almost doubled in last year
|Advertising - the bellwether industry|
Cadbury Creme Egg is enlisting the support of the Irish public to show its support for ‘Runny Egg’ this Creme Egg Season.
According to Cadbury, “the more online support that is received the more excited the Creme Egg will become, culminating in a daily egg-splosion of Goo broadcast live through a designated Facebook app”.
In a through the line execution Creme Egg will be encouraging people to tweet #tweet2goo or enter via the designated app on the Cadbury Ireland Facebook page.
The ‘Runny Egg’ itself will travel to different locations each day to garner public support before ‘egg-sploding’ live on and off air.
All those who tweet and enter via Facebook will be automatically entered into a draw to win Olympic tickets.
The ‘When Will it Goo’ activity forms part of a €700,000 Cadbury Creme Egg campaign that is happening throughout the entire season, from January to April.