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Latest Cadbury marketing trick to involve a chocolate Molly Malone

Tags: Cadbury
Latest Cadbury marketing trick to involve a chocolate Molly Malone

This weekend, food artist Prudence Staite will hand sculpt a life-size version of the iconic Molly Malone statue out of Cadbury Dairy Milk in Dundrum Town Centre.

According to Cadbury, the artist, who has also made edible paintings and sculputures of Elton John, Cherly Cole and Dita Von Teese, wanted to build something that "reminded her of Ireland". She was helped by the Cadbury Ireland Facebook community to decide on Molly Malone.

Over four days, visitors to Dundrum Town Centre will see the creation take shape from bars of Cadbury Dairy Milk to the final work of art, which will be finished on Sunday afternoon. Those that cannot make it to Dundrum can view a live stream of the action on the Cadbury Ireland Facebook page via the dedicated Live Chocolate Sculpture tab.

As well as her sculptures of well-known personalities and celebrities, Staite has also sculpted a range of landmarks including a cheese recreation of the Eiffel Tower, a chocolate garden and a life-size chocolate room with solid chocolate fireplaces.

She works with non-traditional materials to create her works of art with materials including pizza dough, bread, cheese, fruit, vegetables, bacon, cake, cookies, potatoes, butter, sugar, rice, pulses, apples, jelly, ice cream and now Cadbury Dairy Milk.

Tags: Cadbury

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