Brand is on board for another year
|Advertising - the bellwether industry|
Pictured: Dublin inter-county players Craig Dias and Tomás Brady wearing Under Armour clothing
Sports clothing brand Under Armour has renewed its partnership with Dublin GAA for 2012.
The renewal follows the county’s football team winning the Sam Maguire Cup for the first time since 1995, and the National Hurling League trophy returning after a 72 year break.
Pat Gilroy, Dublin senior football manager described 2011 a hugely successful year for Dublin GAA in general. “From a football point of view trying to emulate that success will be a huge task in 2012 but we were very keen to have, where possible, all of last year’s partners on board.”
“Gaelic games has moved on in leaps and bounds in the last few years and every team is looking for little things that can make a big difference,” said Anthony Daly, the Dublin senior hurling manager. “The technology that Under Armour is providing is one of those things and we were very happy to partner once again with Under Armour for 2012.”
“This is our third year with the Dublin senior football team and our second year with the Dublin senior hurlers and it is a great endorsement of Under Armour that we have once again been chosen as the official performance base layer partner to two of the leading teams in Irish sport,” said Peter Conneely, Irish sales manager for Under Armour.
“We in Under Armour see this as the perfect fit. Both squads avail of cutting edge technology in the performance apparel and equipment market and we benefit by being associated with the biggest brand in the Irish sporting landscape, Dublin GAA.
“2011 was also a big year for Under Armour with our portfolio in Ireland extending to Cork hurling and also to the Irish International Rules team. We anticipate that 2012 will be even bigger and we look forward to announcing further developments over the coming months. “
“Under Armour wishes Pat and Anthony and both squads the very best of luck during this year’s League and Championship and continued success to both.”