Its use has almost doubled in last year
|Advertising - the bellwether industry|
Pop star Katy Perry is expected to be named GHD’s brand ambassador over the coming weeks.
Marketing magazine reports that the hair care products manufacturer is will launch an ad campaign promoting its latest hair straighteners next month and is currently in final negotiations with the California singer to star in the ads, which have been created by RYKCR/Y&R.
GHD is also reportedly discussing the possibility of becoming a second tier sponsor of Perry’s UK tour, which begins next month.