Business And Leadership, Ireland's Business News Service

Dublin: 15.03.2010 00:13 AM
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Marketing News

The future of media
Ben Hammersley of Wired UK spoke about the future of media at the recent Dublin Web Summit 2.0

Digital World

Taking the world in his stride
Taking the world in his stride
12 Jan 13:10
When American Matt Harding began putting together his goofy 'Where the hell is Matt?' dancing video as a momento of his backpacking trip, he had no idea it would become a viral internet phenomenon, not to mention a marketing masterstroke. more..

Sales Pitch

Mind your business
Mind your business
12 Jan 13:05
Many companies are failing to provide their salespeople with one vital component of their training mix - business knowledge. Dave Stein explains why the ability to articulate business value must be more of a priority. more..

Sponsorship

Sponsorship unbound
Sponsorship unbound
12 Jan 12:16
Sponsorship has been badly hit by the recession but, according to global expert Lesa Ukman, the fact that it is now seen as offering benefits beyond the scope of traditional marketing and advertising augurs well for the future. more..

Book Review

Engaging ethics
Engaging ethics
12 Jan 12:45
Simon Ferguson is impressed by Chris Arnold's passionate call for the new marketing priorities of people, planet and then profit. more..
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Close relations

Leaders View

Jeffrey Gitomer

Selling sales

Selling sales

27 Jul 13:37
Jeffrey Gitomer has created an empire based on his sales and personal development books and seminars. more..

Mark Hughes

Buzz light years ahead

Buzz light years ahead

25 Sep 19:01
After years of working with multinational corporations and huge budgets, a small start-up company opened Mark Hughes's eyes to the power of buzz marketing. Content is more... more..

Eric Schmidt

A wave of optimism

A wave of optimism

3 Nov 07:56
Signs of recovery at Google may signal the start of a wider recovery in the advertising industry, according to CEO Eric Schmidt. He spoke to John Kennedy on his recent visit to... more..

Seth Godin

Leader of the tribe?

Leader of the tribe?

23 Apr 22:00
For many, Seth Godin is a leader among marketers. In his latest book, Tribes, however, he puts forward the idea that we must all be leaders. He explains why to Marketing Age. more..
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Adam Morgan

Catch of the day

Catch of the day

9 Jun 12:07
In a world where consumers are constantly bombarded by marketing messages, Adam Morgan, author of Eating the Big Fish, believes only the strongest challengers will succeed. more..

Philip Kotler

The age of turbulence

The age of turbulence

26 Jan 14:43
Philip Kotler is widely seen as the man who taught the world about marketing. When we caught up with him recently in London, we were keen to ask for his advice for today's... more..

John Grant

Green giant

Green giant

26 Jan 15:23
Green marketing is all about enhancing business value and seizing new opportunities rather than pandering to the extreme environmentalists' agenda, says John Grant. more..

Orlaith Blaney

Energy force

Energy force

25 Jun 14:49
At 32, Orlaith Blaney became the youngest and the first female managing director of a major advertising agency in Ireland back in 2003. more..

Richard Laermer

Punk's not dead

Punk's not dead

18 Jun 11:12
It's a brave new world out there, and PR guru and trendspotter Richard Laermer says marketers must up their game and stop pandering to consumers if they are to hit their mark. more..
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Regis McKenna

The real deal

The real deal

28 Jan 11:34
Rather than focusing on creating brand awareness, marketers need to concern themselves with the needs of the customer, according to Silicon Valley marketing legend Regis McKenna. more..

Malcolm McDonald

The professionals

The professionals

4 Nov 07:00
Those marketers of a sensitive disposition look away now. Leading marketing authority Professor Malcolm McDonald has some harsh words to say about the marketing community, and... more..
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Christian Majgaard

Ideas man

Ideas man

5 Mar 12:07
Former head of global branding at Lego, Christian Majgaard was responsible for transforming the Lego brand to compete in a radically changed toys market. He fears that many... more..

Graham Warsop

Eulogy for the written word

Eulogy for the written word

18 Jul 11:42
The world's 'most-awarded creative director' Graham Warsop laments the demise of the art of copywriting and today's lack of vision when it comes to his beloved medium more..

Larry Hochman

Stepping beyond customer loyalty

Stepping beyond customer loyalty

15 Apr 13:50
Customer loyalty expert Larry Hochman believes we are now entering the post-loyalty era and businesses need to think in those terms or pay the price. more..

David Magliano

Modest Midas

Modest Midas

2 Aug 14:37
David Magliano's role as marketing director of London's winning Olympic bid was just the latest in a string of career successes. We speak to this uncharacteristically modest... more..

Branded

Selling brand Ireland

Selling brand Ireland

3 Nov 07:46
For the past 40 years IDA Ireland has been successfully promoting the most important brand we have - ourselves - and its current campaign, with its focus on innovation, is playing on our greatest strengths. more..

Interview

All in the mind

All in the mind

3 Nov 07:38
While traditional marketing methods are based on logical assumptions and qualitative research, the emerging discipline of neuromarketing is often proving them wrong. Martin Lindstrom, one of Time magazine's 100 most influential people in 2009, says it's time to think again. more..

Digital World

App-Fab

App-Fab

3 Nov 07:05
With two billion apps downloaded on iTunes alone and more platforms like Android, 360 and Ovi entering the fray, could the advertising industry and brands have the most to gain from this revolution? more..

Mediawatch

Staying the course

Staying the course

3 Nov 07:08
While it might be tempting to cut marketing spend right now, the smart marketers are using the downturn as an opportunity to gain a lead on their competitors and build market share, says Ciaran Cunningham. more..
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Appointments

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