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Most UK smartphone users ignoring ads in apps and on mobile web

By Michael Haynes | June 23, 2016
adelegritten

The vast majority of British smartphone users completely ignore ads in both apps and on the mobile internet, new research from YouGov reveals. In the online survey of more than 2,000 smartphone owners, 79pc said they believe ads are intrusive while just 5pc said they think mobile ads are a good idea and welcome them.…

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Ryanair officially joins Facebook and first competition is to mark its 30th birthday

By Michael Haynes | July 8, 2015

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their…

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€1m Rabodirect campaign focuses on truth

By Michael Haynes | June 20, 2015
rabo

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge…

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Ryanair upgrades mobile app with improved ‘My Ryanair’ registration function

By Michael Haynes | May 21, 2015

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book…

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Aer Lingus named official airline partner to the IRFU

By Michael Haynes | April 30, 2015
aerlingus-irfu

Aer Lingus and the IRFU have agreed a three-year partnership that will see the airline flying players, management and support staff around Europe as they take part in the RBS 6 Nations Championships and other international tournaments. As the official airline of the Irish Rugby team, Aer Lingus will re-name one of its aircraft Green…

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Dublin City Council launches City Arts Plan and kick starts European City of Culture 2020 bid

By Michael Haynes | December 9, 2014
Dublin City Council launches City Arts Plan and kick starts European City of Culture 2020 bid

Dublin City Council’s City Arts Plan 2014–2018 has been launched. Arts and culture enthusiasts, including actor Don Wycherley, Dublin Youth Dance Theatre Festival, Ether Productions and Sean O’Casey Players, made their way into the Cultural Quarter of Dublin for the launch and stopped off at Platform 5 at Connolly Station to mark the special occasion…

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Brand champion – the Q&A series: Simon Demery

By Michael Haynes | October 20, 2014

Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as…

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UPC welcomes new look Oireachtas TV

By Michael Haynes | September 22, 2014

UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its…

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Kenco Millicano launches new TV ad featuring Rupert Everett

By Michael Haynes | April 5, 2013

Kenco Millicano is back on Irish TV screens this week with a new ad featuring actor Rupert Everett. The 30-second spot opens with a scene showing an unidentified character enjoying a cup of Kenco Millicano whilst reading a bad theatre review of an actor’s performance. The character is then revealed as Rupert Everett – and…

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New Drinkaware.ie and Insomnia partnership offers half-price evening coffees to customers

By Michael Haynes | January 8, 2013
New Drinkaware.ie and Insomnia partnership offers half-price evening coffees to customers

Image courtesy of Insomnia Facebook page

Drinkaware.ie and Insomnia are launching a partnership aimed at helping people to change their drinking behaviours in the New Year. From 10 January they will be offering half-price coffees after 4pm in Insomnia outlets across Ireland – a number of which stay open outside of usual business hours – to help people pace their drinking…

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