Apple retains top spot in BrandZ most valuable brands list
It has a worth of US$185bn
Marketing Partners
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Skinny pitch - the benefits of engaging with start-up brands |
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SPECIAL EVENTS
Web Summit to ring Nasdaq Stock Market Opening Bell live onstage in Dublin
22.05.2013 Due to take place on 30 October
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INTERNET
RTE TwoTube presenter wins YouTube Next Vlogger competition
22.05.2013 Irish entrant Stephen Byrne is from Dublin.
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ADVERTISING
Heinz brings back ‘invisible bottle' of tomato ketchup in summer campaign
21.05.2013 Brand featured in a recent episode of Mad Men.
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MARKETING STRATEGY
Life Style Sports launches ‘Holiday Shop’
21.05.2013 Initiative is company's summer style campaign.
Latest News
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Accenture completes Fjord acquisition, expanding digital and marketing capabilities
Accenture has completed its acquisition of Fjord, a London-based global service design consultancy that specialises in creating digital experiences and services for consumers across platforms such as smart devices, tablets and PCs.
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International Man Booker prize goes to 'very' short story writer Lydia Davis
American author Lydia Davis was last night awarded the fifth Man Booker International Prize at an award ceremony at the Victoria and Albert Museum in London.
- 22 May
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M&S loses legal battle with Interflora in Google AdWords case
M&S has lost a court case in the UK after a judge ruled it had infringed Interflora’s trademark by using it to promote M&S flowers on the internet.
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Blossom Hill launches low alcohol wines in Ireland
Blossom Hill has launched a new range of low alcohol wines called Vie to join Ireland’s emerging reduced alcohol category.
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Web Summit to ring Nasdaq Stock Market Opening Bell live onstage in Dublin
The Nasdaq Stock Market Opening Bell will be rung onstage at the RDS during the Web Summit on 30 October, marking it the first time it has been opened from Ireland.
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Apple retains top spot in BrandZ most valuable brands list
Apple has retained its position in top spot in the BrandZ Top 100 Most Valuable Global Brands for 2013, with a worth of US$185bn.
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RTE TwoTube presenter wins YouTube Next Vlogger competition
Irish entrant Stephen Byrne from Dublin is among the winners of the YouTube Next Vlogger competition.
- 21 May
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Heinz brings back ‘invisible bottle' of tomato ketchup in summer campaign
Heinz is bringing back its ‘invisible bottle’ of tomato ketchup in a new ad, reportedly following the brand being featured in a recent episode of Mad Men on Sky Atlantic.
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New appointments for Today FM news team
Former RTÉ newscaster and editor of News on Two on RTE Two Television Gareth O’Connor has been appointed managing editor of Today FM news.
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Energise Sport partners with Centra and Spar in training session competition
Energise Sport recently teamed up with Centra and Spar to run a competition for one entrant to win a special training session in Thomond Park in Limerick.
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Life Style Sports launches ‘Holiday Shop’
Life Style Sports has launched its summer style campaign ‘Holiday Shop’.
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Mazda Ireland named official car supplier at Bloom 2013
Mazda Ireland has been announced as the official car supplier at this year’s Bloom festival, which takes place in the Phoenix Park, Dublin this June bank holiday weekend.
- 20 May
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Community spirit alive and kicking with young people in Ireland – Think Big survey
Over three-quarters of 14–25-year-olds said they would prefer to live in a community where they know their neighbours by name, according to the latest Think Big survey.
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Nursing Homes Ireland targets politicians as part of new campaign
Members of Nursing Homes Ireland are to visit all TDs, senators and councillors over the June Bank Holiday weekend as part of a campaign launched today.
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Club to re-launch with €1.5m ‘Unlocking the best bits of life’ campaign
Club is re-launching its brand with an extensive €1.5m marketing campaign to support the new look Club range and launch of a limited edition summer flavour called Club Passion.
- 17 May
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Longboat in London marks UK release of 'Vikings'
A 35-foot Viking longboat sailed down the River Thames this week to mark the UK release of TV show ‘Vikings’, which was filmed in Co Wicklow.
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The Gathering and Riverdance aiming to create world record with longest line of Irish dancers
The Gathering and Riverdance are teaming up to organise ‘Riverdance – The Gathering Longest Line’, with the objective of creating a new world record.
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TV3 Group appoints head of press and publicity
TV3 Group has announced the appointment today of Sharon McHugh as its new head of press and publicity.
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JCDecaux signs contract with Dublin City Council to expand Dublinbikes
JCDecaux Ireland has signed a contract with Dublin City Council to carry out an expansion of the Dublinbikes scheme.
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Dublin students win award at robotics tournament
A team of Dublin schoolboys recently scooped one of the top awards at the Open European Championships of the First Lego League robotics tournament.
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Google introduces ‘conversational search’
Google this week introduced its latest search update at its I/O developer conference in San Francisco.
- 16 May
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Coca-Cola makes a splash with launch of summer campaign in Dublin
Coca-Cola made waves last weekend in Dublin with the launch of its summer campaign Share a Coke.
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Dublin City Council reveals shortlist of names for new bridge
Dublin City Council has announced the shortlist of names for the capital’s newest bridge, which is over the River Liffey at Marlborough Street.
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Aldi gin beats more expensive brands in international challenge
Aldi’s Old Hopking Special Dry London Gin has beaten much more expensive gin brands such as Bombay Sapphire and Hendrick’s in an international blind taste test.
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Independent Digital teams up with Ryanair in sales partnership
Independent Digital has announced a new partnership with Ryanair, which will see the Independent Digital sales team assume responsibility for selling the entire online display inventory on Ryanair.com.
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James Joyce Centre announces Globalbloomsday.com – a reading of Ulysses around the world
Dublin’s James Joyce Centre has announced that it is producing a live online global reading of Ulysses to celebrate Bloomsday 2013.
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UTV Media reports falling revenues in UK and Irish radio markets
Revenues at UTV Media were down 5pc in the first quarter to £28.1m, largely due to a poor performance in the UK radio market, particularly at Talksport, where it expects total revenue in the second quarter to be down 14pc.
- 15 May
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IGB secures three-year sponsorship for Irish Greyhound Derby
The Irish Greyhound Board (IGB) has announced a new three-year sponsorship agreement with UK-based independent finance company Enterprise Target Solutions (ETS), which will launch into the Irish market next month.
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SuperValu store in Cork first to introduce self scanning
Self-scanning for customers has been introduced in SuperValu, with the first store to adopt the technology in Ballincollig, Co Cork.
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Gay Byrne launches generics campaign to coincide with new law on affordable medicines
Gay Byrne today launched Understandgenerics.ie, a campaign by Teva Pharmaceuticals Ireland to help raise awareness of generic medicines.
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NCB rebrands as Investec in Ireland
NCB has been rebranded as Investec a year after it was acquired by the group, which represented one of the largest financial services inward investments in recent years.
- 14 May
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BAI announces intention to invoke fast-track application processes for some sound broadcasting services
The Contract Awards Committee of the Broadcasting Authority of Ireland (BAI) has announced its intention to invoke fast-track application processes for a number of sound broadcasting services, in accordance with section 67(3) of the Broadcasting Act 2009.
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RTÉ Radio boss Clare Duignan leaving RTÉ
The managing director of RTÉ Radio Clare Duignan is to leave RTÉ, the broadcaster announced today.
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Triathlon Ireland announces Diabetes Ireland as first official charity partner
Triathlon Ireland has announced Diabetes Ireland as the sporting organisation’s first official charity partner.
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Core Media Group buys Shanley Media Solutions
Core Media Group has today announced its acquisition of fellow media buying agency Shanley Media Solutions.
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Clodagh McKenna launches Focus Ireland’s ‘Grand Bake Fest’
Chef Clodagh McKenna has launched Focus Ireland’s ‘Grand Bake Fest’ supported by Siúcra, which is calling on people to bake and sell cakes to raise vital funds to tackle and prevent homelessness.
- 13 May
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Cybercom renamed In the Company of Huskies
Digital agency Cybercom is to be known as ‘In the Company of Huskies’ from today after a complete rebrand and repositioning of its offering.
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Rory McIlroy named world’s third most marketable athelete
Golfer Rory McIlroy has been ranked the world’s third most marketable athlete by SoccerPro magazine.
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National Health Literacy Awards take place in Dublin
The Crystal Clear MSD Health Literacy Awards took place today with the National Poisons Information Centre at Beaumont Hospital amongst the winners at the event.
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Social media awards finalists revealed
Universal Pictures, Dublin Zoo and The Carphone Warehouse are among the finalists for the 2013 Bord Gáis Energy Social Media Awards, coming up on 30 May.
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Tourism Ireland to run promotions around Giro d'Italia
Tourism Ireland is going to run a programme of promotions to capitalise on the Giro d’Italia cycle race, which started last weekend in Naples and will come to Ireland for the first time for three days this month.
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Nationwide art campaign marks the start of Voluntary Arts Week
A nationwide art campaign got underway across the island of Ireland over the weekend with everything from police stations to statues ‘craftbombed’ to mark the start of Voluntary Arts Week, an annual celebration of the amateur arts and crafts.
- 10 May
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Ignition named Agency of the Year at direct marketing awards
Ignition has been named Agency of the Year at the 2013 An Post Integrated Direct Marketing Awards for its work with Musgraves-Supervalu, The Parnell Heritage Pub & Grill and a highly personalised new business campaign for the agency.
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Kellogg's to sponsor Rob Kearney's Lion's Tour diary
Kellogg’s 2013 sponsorship of the Irish Rugby Football Union (IRFU) has been launched and will include the sponsorship of player Rob Kearney’s Lion’s Tour diary, which will appear in the Irish Independent and on Independent.ie
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Coke launches limited edition bottles with popular names
Limited edition personalised Coca-Cola bottles featuring some of Ireland’s most popular names have gone on sale this week as part of the ‘Share a Coke’ campaign.
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Yellow Tail investing €150,000 in Irish campaign
Australian winemaker Yellow Tail is spending €150,000 on an integrated campaign to promote its range of everyday wines in Ireland.
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CBS Outdoor Ireland launches flexible digital rate card for digital out-of-home
CBS Outdoor Ireland has launched a flexible rate card for its premium digital network.
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YouTube launching pilot programme for paid for channels
YouTube has announced that it will launch a pilot programme for subscription channels, which will start at $0.99 a month, with 53 announced so far.
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Celebrity MasterChef and The Fall among highlights of RTÉ's summer schedule on TV
Celebrity MasterChef Ireland, The Fall and The Hit are among the promised highlights of a number of new series in RTÉ Television’s schedule for the summer months.
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Iapi and Screen Producers Ireland to host panel discussion on branded content on TV and other platforms
The Institute of Advertising Practitioners in Ireland (Iapi), in association with Screen Producers Ireland (SPI), has launched the first joint event on the possibilities of collaboration in the development of content across all platforms.
Strong global ad spend growth for telecoms and FMCG in 2012 - Nielsen
25.04.2013 Sectors saw biggest increases in advertising spend globally last year.
LinkedIn releases apps update
18.04.2013 Users now have personalised activity stream and improved navigation.
Mobile phone turns 40
03.04.2013 The first mobile phone call was made 40 years ago on 3 April 1973.
Twitter expected to have global advertising revenues of US$1bn in 2014
28.03.2013 Twitter is on course to hit global advertising revenues of US$1bn next year, according to an eMarketer forecast.