Interview with account manager Liadhán Collins
|Advertising - the bellwether industry|
02.09.2014 New research from PML Group and Ipsos MRBI on the insurance sector in Ireland has indicated that the Dublin public view Aviva as the most trustworthy brand in the market, while...
02.09.2014 Earlier this summer, Guinness unveiled a new music programme with the launch of Guinness Amplify, which is aiming to connect the freshest new music talent with audiences all...
Interview with account manager Liadhán Collins
Market is set to experience a temporary dip of 1.5pc
This is through a partnership with Exterion Media
Neil Walsh is taking up role
Feal will see the Exiles benefit from promotion in Ireland
02.09.2014 It has launched its biggest ever new season kick-off.
02.09.2014 Son died two weeks ago.
01.09.2014 PHD Ireland has been nominated along with DDFH&B.
01.09.2014 Mobile fundraising company released figures.
New research from PML Group and Ipsos MRBI on the insurance sector in Ireland has indicated that the Dublin public view Aviva as the most trustworthy brand in the market, while 123.ie is seen as offering the best value for money.
Earlier this summer, Guinness unveiled a new music programme with the launch of Guinness Amplify, which is aiming to connect the freshest new music talent with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way.
UPC has launched its biggest ever new season kick-off with a €2m marketing campaign, which it said will highlight more sport, more choice and more reasons to watch through UPC’s Horizon TV service.
McGargles and agency Acorn have been nominated for an Institute of Advertising Practitioners in Ireland (Iapi) ADFX Award. Business & Leadership spoke to McGargles account manager Liadhán Collins about the campaign.
The Ray D’Arcy Show on Today FM has helped reunite parents Una and Kevin from Kinnegad with pictures of their son Kevin, who passed away two weeks ago, aged six days old.
PHD Ireland has been nominated along with DDFH&B for an Institute of Advertising Practitioners in Ireland (Iapi) ADFX Award for its work on The Gathering. It developed the media strategy, planning and buying working alongside DDFH&B (creative) and RMG (digital development). Business & Leadership spoke to PHD managing director Jason Nebenzahl about the successful campaign.
Love Irish Food has launched a new brand development award that will see one of its members receive €70,000 in advertising space through a partnership with Exterion Media.
LikeCharity, the mobile fundraising company behind the ice bucket challenge, has released figures showing over half a million Irish people have donated to the ice bucket challenge via text.
Over four in five adults in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2013/2014.
Radio Nova has announced the appointment of Neil Walsh to the position of commercial director.
Dog lovers everywhere are being asked to join the Dublin Society for Prevention of Cruelty to Animals (DSPCA) for The Great Irish Dog Walk 2014 in the Phoenix Park, Dublin on Saturday, 27 September.
Sky has teamed up with Disneymedia+ and Pixar Animation Studios to create an TV ad featuring characters from Disney Pixar’s Toy Story films to promote the reliability of its Sky Broadband service.
Newly rebranded advertising agency sales house IRS+ has announced a strategic partnership with Ireland’s largest internationally-based website Irish Central.
A new commemorative 68c stamp celebrating the late Seamus Heaney has been unveiled by An Post.
TalkTalk continues its sponsorship of The X Factor for the sixth consecutive year from this Saturday when the brand unveils a twist on its familiar TV idents, giving fans the chance to star on TV in their own professionally crafted music videos.
Setanta Sports has announced a marketing partnership with London Irish rugby club, which will focus on Setanta’s use of London Irish players in the promotion of its coverage of the Aviva Premiership in Ireland.
The Irish Independent editor Claire Grady is stepping down.
Tesco Ireland is to make a €10,000 donation to the Irish Motor Neuron Disease Association following a recent uplift in sales of bags of ice as a result of the ice bucket challenge that is all over social media feeds this month.
TV3 has launched its 2014 autumn schedule and 2015 programming plans.
Bank of Ireland is extending its sponsorship of Leinster Rugby until end of June 2019.
The Irish Greyhound Board (IGB) has announced a five-year partnership with transport company Dublin Coach at an event in Harold’s Cross Greyhound Stadium.
Ireland’s first all digital pop-up radio station, which will be officially launched next month by St Patrick’s Mental Health Services, will be the first of its kind to broadcast in Ireland.
Logistics company DHL is now an official ‘platinum partner’ and the new international logistics and e-commerce full-service partner of German football club FC Bayern Munich.
Ireland’s first international channel Irish TV has launched its autumn season, which will feature over 1,000 hours of home-produced programming.
Millions of Americans will see ads for Ireland on ESPN this week as Tourism Ireland seeks to maximise the tourism potential of the inaugural Croke Park Classic.
As part of the Guinness Amplify campaign, Guinness has released an online film that focuses on the journey of the musician.
Popchips has launched its first outdoor advertising campaign in Ireland.
Gary Morton runs Morton’s of Ranelagh, which is celebrating 80 years in business. With the third generation and former engineer Gary Morton at helm, the business has survived the recession and stiff competition from supermarket giants. The family-run business employs over 70 people.
Bacardí has announced stage times for the award-winning Casa Bacardí arena at Electric Picnic 2014, which will feature a line-up of international DJs as well as the best of home grown Irish talent.
Five Irish tourism companies have joined Tourism Ireland in Toronto this week for IncentiveWorks – Canada’s largest B2B show for the meetings, events and incentive travel industry – in a bid to grow the number of business travellers from Canada to the island of Ireland.
Property website Myhome.ie has launched a new €400,000 campaign which for the first time uses street view camera technology in a TV ad to bring together panoramic images.
Sky has launched its Sky Service app, which is said will give Irish customers even more ways to keep track of their Sky account.
Irish meat company Brady Family has released a short behind the scenes film with the aim of getting consumers to consider its ham during the ‘back to school’ period.
The Cliffs of Moher has been selected as the first place Irish people would take overseas visitors to see in a new survey.
For the first time in its history Heineken is the now the No 1 lager brand in Ireland with the company’s portfolio retaining a 28pc share of the Irish beer market.
Continental Tyres is to become a partner of women’s football in Ireland further a deal secured with and the Football Association of Ireland (FAI).
Tourism Ireland has invited six journalists from Brazil to Ireland to experience the likes of Kylemore Abbey, Killbeggan Distillery and the Little Museum of Dublin with the aim of luring Brazilian tourists here.
A new season of Europe’s longest running TV game show, the National Lottery’s Winning Streak, returns to RTÉ One on Saturday, 30 August 2014, presented by Sinead Kennedy and Marty Whelan.
The Broadcasting Authority of Ireland (BAI) has announced that it will enter into negotiations for a television content provision contract under Section 71 of the Broadcasting Act with Teilifís Mhaigh Eo Teoranta.
Pat Kenny is to join the UTV Ireland presenting team.
Organisers of the Blog Awards Ireland 2014 have released an interactive map of Ireland depicting the counties that received most nominations in the 2014 awards.
The top ranked item influencing overseas visitors to come to Ireland was the experience of the Irish pub (80pc), according to a new report by Tony Foley, economist, DCU Business School.
Roddy Doyle’s The Barrytown Trilogy has been selected as the Dublin: One City One Book for 2015.
Global chief marketer confidence is at an all-time high, according to the Chief Marketing Officer (CMO) Council’s latest State of Marketing report.
Limerick-based data management solutions company Asystec has announced it is to exclusively sponsor Ireland open water swimmer Chris Bryan.
A solar-powered mobile cinema – the Sol Cinema – is set to offer visitors of the Broadcasting Authority of Ireland’s (BAI) offices a special cinematic experience at next month’s Culture Night.
Following the success of last year’s ‘Unspoken’ event in Meeting House Square (MHS), Temple Bar, Dublin, experimental musician and artist Stano is presenting ‘Decoder’ on Friday, 5 September in association with Sony Mobile.
The Broadcasting Authority of Ireland (BAI) has upheld a complaint against The Mooney Show on RTÉ Radio One, which featured a discussion on same-sex marriage.
Banner ads now account for just 4pc of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company Vdopia.
beIN Media Group, the global media conglomerate, is in the final stages of acquiring Setanta Sports Australia, the international sports channel owned by Dublin-based Danu Investment Partners.
20.08.2014 This is for the first time in its history.
15.08.2014 It aired earlier this year.
19.08.2014 State of Marketing report published.