Business And Leadership, Ireland's Business News Service
Dublin: 03.09.2010 10:21 AM
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Marketing News

Simon Anholt on Nation Brand
Simon Anholt, international expert on how countries understand, measure and manage their reputations, spoke at the Gateway Ireland 'Connecting the Dots' event in...

Customer Loyalty

Long-term loyalty in the digital age
Long-term loyalty in the digital age
23 Aug 14:57
Building customer value and maintaining it over a long period of time has always been a key marketing objective. more..

Digital World

Advertising in Twitter land
Advertising in Twitter land
12 Aug 11:20
Can Twitter's new advertising strategy, which includes promoted tweets and trends, generate revenue without diluting the brand's value? more..

Campaign Review

Talking points
Talking points
7 Jul 15:02
Four guest reviewers tell us what recent ad campaigns made them sit up and take notice, and why. more..

Sales Pitch

Slippery slope of sales
Slippery slope of sales
16 Jul 17:59
A huge amount of money is wasted each year on failed sales-training initiatives. Dave Stein explains some of the reasons and offers some suggestions for improving the situation more..
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Book Review

On the Flip Side
Joseph Jaffe's new book, 'Flip the Funnel', goes back to basics and reminds readers of the importance of listening to the customer, says Mary Crotty. more..

Leaders View

Craig Newmark

The reluctant leader

The reluctant leader

15 Mar 11:08
A marketing strategy based purely on putting customer service at the heart of the business has helped Craigslist become one of the most visited websites in the world. Its... more..

Garbhan O'Bric

Braving it out

Braving it out

15 Mar 10:53
Fortune will favour the brave and the swift in marketing over the coming years as seismic changes in the media landscape and in the relationships between consumers and brands... more..

Feargal Quinn

The customers' king

The customers' king

14 May 11:56
He may be the most successful supermarket mogul Ireland has ever produced and has also made a name for himself in politics and on television, but despite his status, Feargal... more..

Eric Schmidt

A wave of optimism

A wave of optimism

3 Nov 07:56
Signs of recovery at Google may signal the start of a wider recovery in the advertising industry, according to CEO Eric Schmidt. He spoke to John Kennedy on his recent visit to... more..

Mark Hughes

Buzz light years ahead

Buzz light years ahead

25 Sep 19:01
After years of working with multinational corporations and huge budgets, a small start-up company opened Mark Hughes's eyes to the power of buzz marketing. Content is more... more..

Martin Lindstrom

All in the mind

All in the mind

3 Nov 07:38
While traditional marketing methods are based on logical assumptions and qualitative research, the emerging discipline of neuromarketing is often proving them wrong. Martin... more..

Jeffrey Gitomer

Selling sales

Selling sales

27 Jul 13:37
Jeffrey Gitomer has created an empire based on his sales and personal development books and seminars. more..

Seth Godin

Leader of the tribe?

Leader of the tribe?

23 Apr 22:00
For many, Seth Godin is a leader among marketers. In his latest book, Tribes, however, he puts forward the idea that we must all be leaders. He explains why to Marketing Age. more..
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Philip Kotler

The age of turbulence

The age of turbulence

26 Jan 14:43
Philip Kotler is widely seen as the man who taught the world about marketing. When we caught up with him recently in London, we were keen to ask for his advice for today's... more..

Adam Morgan

Catch of the day

Catch of the day

9 Jun 12:07
In a world where consumers are constantly bombarded by marketing messages, Adam Morgan, author of Eating the Big Fish, believes only the strongest challengers will succeed. more..

Richard Laermer

Punk's not dead

Punk's not dead

18 Jun 11:12
It's a brave new world out there, and PR guru and trendspotter Richard Laermer says marketers must up their game and stop pandering to consumers if they are to hit their mark. more..
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Regis McKenna

The real deal

The real deal

28 Jan 11:34
Rather than focusing on creating brand awareness, marketers need to concern themselves with the needs of the customer, according to Silicon Valley marketing legend Regis McKenna. more..

John Grant

Green giant

Green giant

26 Jan 15:23
Green marketing is all about enhancing business value and seizing new opportunities rather than pandering to the extreme environmentalists' agenda, says John Grant. more..

Orlaith Blaney

Energy force

Energy force

25 Jun 14:49
At 32, Orlaith Blaney became the youngest and the first female managing director of a major advertising agency in Ireland back in 2003. more..

Malcolm McDonald

The professionals

The professionals

4 Nov 07:00
Those marketers of a sensitive disposition look away now. Leading marketing authority Professor Malcolm McDonald has some harsh words to say about the marketing community, and... more..
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Social Networking

About face

About face

8 Jun 16:44
The chipping away of user privacy on Facebook has led to an erosion of trust in recent months for the social networking giant. Will recently announced privacy improvements help restore trust? more..

Digital World

Hip to be square

Hip to be square

8 Jun 17:17
Foursquare's turf wars are driving a new wave of brand loyalty. more..

Public Relations

Guide to PR in Ireland 2010

Guide to PR in Ireland 2010

22 Apr 17:24
It hasn't escaped unscathed in the downturn, but the PR sector is well positioned to take advantage of the colossal changes in communications channels and consumer expectations in the coming years. more..

Book Review

Guilty as charged

Guilty as charged

14 May 18:06
Donald Douglas is impressed by a new book by Alex Hesz and Bambos Neophytou about getting to grips with guilt and keeping it real. more..
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Appointments

All Appointments

 

Events Calendar

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Top Reports

Leadership Magazines

Irish Director Magazine Cover

Irish Director

Irish Director is the definitive magazine for leaders and senior decision makers in Ireland. Produced in association more..
Owner Manager Magazine Cover

Owner Manager

Owner Manager is the latest title from the BusinessandLeadership.com stable. It is the only magazine in Ireland to more..
Marketing Age Magazine Cover

Marketing Age

Marketing Age is the definitive voice of the marketing industry in Ireland. Aimed at decision makers, marketing more..
Knowledge Ireland Magazine Cover

Knowledge Ireland

Knowledge Ireland is a ground-breaking quarterly magazine from our sister brand siliconrepublic.com, unique in its more..

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