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Thu, 18 Mar 2010 23:52:56 +0000 30 http://businessandleadership.com/img/b-and-l-footer-logo.gif http://businessandleadership.com/news/section/2/marketing 276 37 Pan-European digital marketing agency TradeDoubler has appointed three new senior executives to drive its expansion into the Irish and European markets. http://businessandleadership.com/news/article/20946/marketing/tradedoubler-continues-aggressive-expansion http://businessandleadership.com/news/article/20946/marketing/tradedoubler-continues-aggressive-expansion Thu, 18 Mar 2010 14:04:00 +0000 Marketing High-end e-commerce solutions vendor Buy4now Technology Group has secured a contract to design, develop and host an e-commerce solution for Pamela Scott, the Irish-owned ladies fashion retailer. http://businessandleadership.com/news/article/20941/technology/buy4now-secures-pamela-scott-e-commerce-deal http://businessandleadership.com/news/article/20941/technology/buy4now-secures-pamela-scott-e-commerce-deal Thu, 18 Mar 2010 13:24:00 +0000 Technology Launching the second year of the Bord Bia Marketing Fellowship, Aidan Cotter, chief executive of Bord Bia, said today that more than two-thirds of the companies participating in the current programme expect it to result in significant business impact over the next year. http://businessandleadership.com/news/article/20934/marketing/bord-bia-launches-second-fellowship-programme http://businessandleadership.com/news/article/20934/marketing/bord-bia-launches-second-fellowship-programme Thu, 18 Mar 2010 11:32:00 +0000 Marketing As part of Tourism Ireland's biggest ever St Patrick's Day promotional programme, Boyzone's Mikey Graham was on hand at the 'greening' of the London Eye. http://businessandleadership.com/news/article/20932/marketing/tourism-ireland-gets-mikey-graham-support http://businessandleadership.com/news/article/20932/marketing/tourism-ireland-gets-mikey-graham-support Thu, 18 Mar 2010 10:23:00 +0000 Marketing Driven by the next wave of apps and services like Presence, Geolocation and Social Web, revenues from mobile access to Web 2.0 apps and services will be worth US$18.9bn, analysts have forecast. http://businessandleadership.com/news/article/20927/marketing/mobile-web-2-0-apps-market-to-be-worth-us-18-9bn-by-2014 http://businessandleadership.com/news/article/20927/marketing/mobile-web-2-0-apps-market-to-be-worth-us-18-9bn-by-2014 Thu, 18 Mar 2010 09:46:00 +0000 Marketing Contact optimisation is set to be the fastest growing marketing technology, while emerging channels like mobile, rich media, and social media are all being adopted with enthusiasm by marketers, according to a new global survey from Unica Corporation. http://businessandleadership.com/news/article/20925/marketing/contact-optimisation-set-for-rapid-growth-survey http://businessandleadership.com/news/article/20925/marketing/contact-optimisation-set-for-rapid-growth-survey Thu, 18 Mar 2010 09:34:00 +0000 Marketing Facebook has overtaken Google in the US to be the most visited website, according to analysis from Hitwise. In related news Twitter is exploding in terms of upstream traffic to social media sites over news and media sites. http://businessandleadership.com/news/article/20920/technology/facebook-overtakes-google-in-us http://businessandleadership.com/news/article/20920/technology/facebook-overtakes-google-in-us Thu, 18 Mar 2010 08:07:00 +0000 Technology Visa Europe is launching an activation campaign around this year's FIFA World Cup whereby Visa cardholders can enter a competition to win a trip for two to the finals in South Africa every time they make a purchase on their card. The campaign launches on 22 March and will run for a six-week period. http://businessandleadership.com/news/article/20909/marketing/visa-europe-to-launch-world-cup-promotion http://businessandleadership.com/news/article/20909/marketing/visa-europe-to-launch-world-cup-promotion Wed, 17 Mar 2010 09:20:00 +0000 Marketing Ireland's RMG Target was one of the agencies honoured at a ceremony in London last night when Diageo announced the global winners across nine categories at its inaugural Marketing Brilliance Awards. http://businessandleadership.com/news/article/20910/marketing/rmg-target-a-winner-at-diageo-global-marketing-awards http://businessandleadership.com/news/article/20910/marketing/rmg-target-a-winner-at-diageo-global-marketing-awards Wed, 17 Mar 2010 08:43:00 +0000 Marketing New advertising codes have been launched in the UK today by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) following a full review and public consultation. http://businessandleadership.com/news/article/20892/marketing/revised-advertising-codes-launched-in-uk http://businessandleadership.com/news/article/20892/marketing/revised-advertising-codes-launched-in-uk Tue, 16 Mar 2010 12:08:00 +0000 Marketing With St Patrick's Day just around the corner, online auction giant eBay has seen a surge in all things green, with a 250pc rise in St Patrick's Day listings. http://businessandleadership.com/news/article/20889/technology/st-patricks-day-online-fever-hits-ebay http://businessandleadership.com/news/article/20889/technology/st-patricks-day-online-fever-hits-ebay Tue, 16 Mar 2010 11:27:00 +0000 Technology Irish web firm TerminalFour has landed the web-content management contract for the new Aer Lingus website. http://businessandleadership.com/news/article/20886/technology/terminalfour-lands-contract-for-new-aer-lingus-website http://businessandleadership.com/news/article/20886/technology/terminalfour-lands-contract-for-new-aer-lingus-website Tue, 16 Mar 2010 10:53:00 +0000 Technology Walmart is the most valuable US retail brand, followed by Target, Best Buy, The Home Depot and Walgreens, according to a new report from Interbrand Design Forum. http://businessandleadership.com/news/article/20866/marketing/walmart-tops-most-valuable-us-retail-brands-list http://businessandleadership.com/news/article/20866/marketing/walmart-tops-most-valuable-us-retail-brands-list Mon, 15 Mar 2010 15:47:00 +0000 Marketing The search is on for Dublin's top restaurant, with the organisers of the 2010 Dine in Dublin - Restaurant Week seeking the public's help in crowning one Dublin eatery as 'Best Restaurant'. http://businessandleadership.com/news/article/20862/life/search-is-on-for-dublins-top-restaurant http://businessandleadership.com/news/article/20862/life/search-is-on-for-dublins-top-restaurant Mon, 15 Mar 2010 15:19:00 +0000 Life Emerging projection technology is being used in a promotional campaign for the launch of the new BMW 5 Series in Ireland from today. http://businessandleadership.com/news/article/20860/marketing/bmw-5-series-launched-with-fogscreen-technology http://businessandleadership.com/news/article/20860/marketing/bmw-5-series-launched-with-fogscreen-technology Mon, 15 Mar 2010 15:05:00 +0000 Marketing 'Rocked' is the theme of this year's An Post Direct Marketing Awards, which take place on Thursday 20 May in Dublin's Mansion House. http://businessandleadership.com/news/article/20859/marketing/direct-marketing-awards-call-for-entries http://businessandleadership.com/news/article/20859/marketing/direct-marketing-awards-call-for-entries Mon, 15 Mar 2010 14:58:00 +0000 Marketing Traditional porridge oats maker Flahavan's has tapped into recent healthy eating and convenience trends to create a whole new market for itself. http://businessandleadership.com/news/article/20848/marketing/progressive-oats http://businessandleadership.com/news/article/20848/marketing/progressive-oats Mon, 15 Mar 2010 11:29:00 +0000 Marketing Marketing consultant and author Martin Thomas believes social media is causing a revolution in marketing not because of new technology, but rather because it brings outdated strategies and outlooks into question. http://businessandleadership.com/news/article/20846/marketing/a-new-reality http://businessandleadership.com/news/article/20846/marketing/a-new-reality Mon, 15 Mar 2010 11:25:00 +0000 Marketing Between the financial effects of the recession and the onslaught of free digital media, it's been a difficult time for print. However, all is not lost, says Peter McPartlin. http://businessandleadership.com/news/article/20845/marketing/under-pressure http://businessandleadership.com/news/article/20845/marketing/under-pressure Mon, 15 Mar 2010 11:19:00 +0000 Marketing A marketing strategy based purely on putting customer service at the heart of the business has helped Craigslist become one of the most visited websites in the world. Marie Boran spoke to its eponymous founder, Craig Newmark http://businessandleadership.com/news/article/20844/marketing/the-reluctant-leader http://businessandleadership.com/news/article/20844/marketing/the-reluctant-leader Mon, 15 Mar 2010 11:08:00 +0000 Marketing Fortune will favour the brave and the swift in marketing over the coming years as seismic changes in the media landscape and in the relationships between consumers and brands take deeper root, says Garbhan O'Bric, who has been head of communications at Diageo in Ireland for the last two years. http://businessandleadership.com/news/article/20843/marketing/braving-it-out http://businessandleadership.com/news/article/20843/marketing/braving-it-out Mon, 15 Mar 2010 10:53:00 +0000 Marketing As it emerges Apple has begun taking early orders for its eponymous iPad, estimates are figuring orders at the rate of 20,000 per hour are being sustained. http://businessandleadership.com/news/article/20818/technology/apple-takes-early-ipad-orders http://businessandleadership.com/news/article/20818/technology/apple-takes-early-ipad-orders Mon, 15 Mar 2010 06:11:00 +0000 Technology Ryanair has called on consumer agencies throughout Europe to tackle the anti-consumer practices of screenscraping websites. http://businessandleadership.com/news/article/20813/leadership/ryanair-calls-for-action-on-screenscraping http://businessandleadership.com/news/article/20813/leadership/ryanair-calls-for-action-on-screenscraping Fri, 12 Mar 2010 14:11:00 +0000 Leadership Twenty-five-year-old Facebook founder and CEO Mark Zuckerberg is to receive the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival. http://businessandleadership.com/news/article/20796/marketing/facebook-founder-to-receive-cannes-lions-award http://businessandleadership.com/news/article/20796/marketing/facebook-founder-to-receive-cannes-lions-award Fri, 12 Mar 2010 09:10:00 +0000 Marketing RTÉ Radio is running an open day on 31 March to mark the start of the first formal commissioning round for independent radio productions across its primary services. http://businessandleadership.com/news/article/20794/marketing/rte-radio-to-launch-commissioning-round http://businessandleadership.com/news/article/20794/marketing/rte-radio-to-launch-commissioning-round Fri, 12 Mar 2010 08:55:00 +0000 Marketing While 61pc of consumers in Ireland agree that shopping in the Republic rather than in Northern Ireland will help speed up an economy recovery, 52pc of all Irish shoppers still do their shopping in the North for cheaper prices and perceived better value, a new survey from iReach reveals. http://businessandleadership.com/news/article/20778/marketing/consumers-ignoring-value-of-buying-irish-survey http://businessandleadership.com/news/article/20778/marketing/consumers-ignoring-value-of-buying-irish-survey Thu, 11 Mar 2010 15:15:00 +0000 Marketing With two million businesses now adopting Google Apps, the internet giant has opened a new Apps Marketplace chock-full of third-party cloud apps such as payroll and productivity software. http://businessandleadership.com/news/article/20776/technology/google-opens-new-apps-store-for-businesses http://businessandleadership.com/news/article/20776/technology/google-opens-new-apps-store-for-businesses Thu, 11 Mar 2010 14:45:00 +0000 Technology The Marketing Institute of Ireland has announced the shortlisted finalists for this year's All Ireland Marketing Awards. http://businessandleadership.com/news/article/20766/marketing/aim-awards-finalists-announced http://businessandleadership.com/news/article/20766/marketing/aim-awards-finalists-announced Thu, 11 Mar 2010 12:00:00 +0000 Marketing With a Cabinet reshuffle widely expected once government ministers have returned from their St Patrick's Day travels, the Irish Exporters Association (IEA) has called on Taoiseach Brian Cowen to create a dedicated export minister as part of any reorganisation of the Front Bench. http://businessandleadership.com/news/article/20768/leadership/iea-calls-for-dedicated-export-minister-as-part-of-reshuffle http://businessandleadership.com/news/article/20768/leadership/iea-calls-for-dedicated-export-minister-as-part-of-reshuffle Thu, 11 Mar 2010 11:55:00 +0000 Leadership UK newspaper group Johnston Press has said it is no longer considering selling any of the regional Irish newspaper titles it owns. http://businessandleadership.com/news/article/20764/leadership/johnston-press-rules-out-sale-of-irish-newspapers http://businessandleadership.com/news/article/20764/leadership/johnston-press-rules-out-sale-of-irish-newspapers Thu, 11 Mar 2010 10:59:00 +0000 Leadership