Skip Navigation


Liam Casey appointed start-up ambassador for China

Liam Casey appointed start-up ambassador for China

Liam Casey appointed start-up ambassador for China

An Taoiseach Enda Kenny TD, Liam Casey and Richard Bruton TD

One of Ireland’s most successful entrepreneurs in China, founder and CEO of PCH International Liam Casey, has been appointed as a start-up ambassador for the Greater China region by Enterprise Ireland.

The announcement was made during Enterprise Ireland’s trade mission to China led by An Taoiseach Enda Kenny TD and Minister for Jobs, Enterprise and Innovation Richard Bruton TD. 

The aim of the start-up ambassador initiative is to encourage Chinese entrepreneurs to choose Ireland as the location for their next high-tech start-up businesses.   

Enterprise Ireland previously announced the appointment of Dylan Collins for the UK market and Paul Kenny for the Middle East. 

Casey has 17 years' experience in the Greater China region and he will work closely with Enterprise Ireland to highlight Ireland and what it has to offer for technology start-ups.

PCH is a supply chain solutions company that creates, develops and delivers technology products for the world's best brands, focusing on the accessories market for eReaders, smartphones and tablets.

Last year, Enterprise Ireland launched a dedicated €10m International Start-Up Fund to target investor ready overseas entrepreneurs to start their business in Ireland.

The fund is open to company promoters anywhere in the world, but is targeted particularly at the Irish Diaspora, international expatriates, the ‘New Diaspora’ (people from overseas who have previously worked or studied in Ireland), as well as serial and mobile entrepreneurs. 

This is In addition to the new Start-up Entrepreneur Programme visa initiative announced recently by the Minister for Justice and Equality, Alan Shatter TD.